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Author: Anne-Marie Armstrong

12 Steps To A Successful Trade Show

Posted on by Anne-Marie Armstrong
How to ensure a successful trade show - in 12 easy to follow steps. Trade shows and exhibitions can be a fantastic way of showcasing a company's products and/or services. But many people get it so wrong. And on so many levels. Even with the best product or service in the world, to turn up to a trade show without having done any preparation or planning is marketing suicide. We've all met the...
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Defining Your Target Market

Posted on by Anne-Marie Armstrong
Defining-your-target-market-Amberry
The ability to clearly define and target the very best customer for your product or service will ultimately determine your success in business.   One of the most important elements of an effective marketing strategy is the development of a customer profile. The visualisation of that ‘perfect customer’.   SO... HOW WELL DO YOU KNOW YOUR CUSTOMERS? So many entrepreneurs claim to ...
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GDPR – what now?

Posted on by Anne-Marie Armstrong
gdpr-what-next
GDPR – the aftermath. The arrival of GDPR has impacted many marketing professionals across Europe. North-East marketing agency r//evolution spell out how life has changed since 25th May 2018…   GDPR IS FINALLY HERE! After a deluge of opt-in emails and companies scrambling to update their privacy policies, the General Data Protection Regulation is now in full swing. And marketing dep...
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How is GDPR set to affect my marketing?

Posted on by Anne-Marie Armstrong
gdpr-marketing
GDPR – the acronym that seems to be on everyone’s lips at the moment. And whether you’re a one man (or one woman) band or a large multinational – if you run a business in the EU - you’re likely to be affected by this change in the law when it comes into force on 25th May 2018. We’ll wholeheartedly admit – it’s a minefield out there, with lots of conflicting info no matter which way you turn. ...
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Welcome on board – BORDER AGGREGATES

Posted on by Anne-Marie Armstrong
Border Aggregates - Lloyds Spar Quarries - Welcome
Client News Border Aggregates is one of the UK’s leading suppliers of top quality decorative aggregates, sand, gravel, granite, slate, rockery stone, cobbles, paving and setts. They also do a very healthy trade on rock salt and winter grit - especially at this time of year! The group is made up of four divisions, offering unprecedented UK coverage to local authorities, Builder’s Merchants, ...
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Where To Start with a Corporate Brand!

Posted on by Anne-Marie Armstrong
building_brand_corporate_branding_uk
When it comes to building a corporate brand, it’s sad to say, but most entrepreneurs get it completely wrong. Many have a tendency to think that a brand is just a logo, website name or a colour scheme; and nothing could be further from the truth. And the reality of this misunderstanding is that it's costing business owners tens of thousands and in some cases hundreds of thousands of pounds year o...
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We’re Moving!

Posted on by Anne-Marie Armstrong
amberry-are-moving-offices
Exciting times are upon us! After a long search, I've finally found and secured 500sqft of spacious office accommodation, and I picked the keys up today. Perfectly situated just off the M61/A666 in Farnworth, Bolton, it has great transport links, plenty of parking and because of the size, it will eventually double up as a photography studio for sister company Ree Armstrong Photography. We p...
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Welcome on board – TEKFLOOR

Posted on by Anne-Marie Armstrong
Tekfloor-screeding-acoustic-tekcem
We're delighted to announce our latest client acquisition! Tekfloor Limited Tekfloor is a young, dynamic, family run company specialising in the distribution of screeding products, acoustic underlay, and specialist flooring solutions. Amberry has been brought on-board to delve into the company's current marketing output and to support the Tekfloor management team in driving the business for...
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5 Rules To Follow When Creating Social Media Content

Posted on by Anne-Marie Armstrong
social-media-blog-tips
With over 1,200 posts this year already and 20 million views to date on his work, marketing and social media guru, Josh Fechter, gives us these five rules to follow when creating new social media content:   1. Long-form posts If you don't use spacing, then no one will read it. Keep a maximum of two sentences in a paragraph. Focus on driving ONE learning lesson home, or you'll lo...
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