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Marketing Strategy & Analysis

Defining Your Target Market

Posted on by Anne-Marie Armstrong
Defining-your-target-market-Amberry
The ability to clearly define and target the very best customer for your product or service will ultimately determine your success in business.   One of the most important elements of an effective marketing strategy is the development of a customer profile. The visualisation of that ‘perfect customer’.   SO... HOW WELL DO YOU KNOW YOUR CUSTOMERS? So many entrepreneurs claim to ...
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How Do Successful SME’s Manage Marketing?

Posted on by Anne-Marie Armstrong
affordable-marketing-for-north-west-smes
99.3% of UK businesses fall into the 'small' category (i.e. less than 50 employees). Many of these are struggling to put aside an annual marketing budget, even though the majority believe that their business would benefit from the boost. Specialists at the Centre for Economics and Business Research (CEBR) have estimated that the average SME currently spends in the region of £24K per annum on...
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