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12 Steps To A Successful Trade Show

How to ensure a successful trade show - in 12 easy to follow steps. Trade shows and exhibitions can be a fantastic way of showcasing a company's products and/or services. But many people get it so wrong. And on so many levels. Even with the best product or service in the world, to turn up to a trade show without having done any preparation or planning is marketing suicide. We've all met the...
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Defining Your Target Market

Defining-your-target-market-Amberry
The ability to clearly define and target the very best customer for your product or service will ultimately determine your success in business.   One of the most important elements of an effective marketing strategy is the development of a customer profile. The visualisation of that ‘perfect customer’.   SO... HOW WELL DO YOU KNOW YOUR CUSTOMERS? So many entrepreneurs claim to ...
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