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Author: Anne-Marie Armstrong

Launching a New Product or Service?

Posted on by Anne-Marie Armstrong
product-launch-help
10 tips for successfully launching a new product or service. Launching a new product or service isn’t what it used to be; innovative tactics are now required to cut through the noise. Here are 10 steps for getting the attention you deserve. In the “good old days,” you could hire a PR agency to craft a press release and set up a press tour. Before the big launch date, you would hit the road a...
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How Fresh is Your Content?

Posted on by Anne-Marie Armstrong
copywriting-editing-proofreading-manchester-bolton
When looking for a new product or service - most of us begin our search online. We'll start with a visit to Google, Bing or one of the other popular UK search engines.  We type in our keywords and voila! – up pops a whole host of individual websites, recommendation and review sites (such as Trip Advisor); plus forums relating to that particular topic. Then, after clicking through a couple...
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Is Your Profile Photo Ruining Your Image?

Posted on by Anne-Marie Armstrong
bad-profile-photos
A picture paints a thousand words A surefire way to damage your professional image is to use unprofessional photos on your social networking sites. Sure, if you’re a rural vet then it makes absolute sense to have your Linked-in profile photo showing you cheerily smiling alongside Daisy the cow. But as a business professional, a good-quality social media headshot shows that you take your wor...
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How Do Successful SME’s Manage Marketing?

Posted on by Anne-Marie Armstrong
affordable-marketing-for-north-west-smes
99.3% of UK businesses fall into the 'small' category (i.e. less than 50 employees). Many of these are struggling to put aside an annual marketing budget, even though the majority believe that their business would benefit from the boost. Specialists at the Centre for Economics and Business Research (CEBR) have estimated that the average SME currently spends in the region of £24K per annum on...
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