Every organisation – no matter how large or small – ultimately depends on its reputation for survival and success.

In today’s competitive world, reputation can be your company’s greatest asset; the thing that makes you stand out in the crowd, giving you that all important ‘edge’ over your competition.

 

So … what actually is PR?

In business, Public Relations (PR) is the discipline that seeks to professionally promote and protect a company’s image and reputation.

It’s the management of ‘what you do’, ‘what you say’, ‘what others are saying’ and how ‘how best to respond’.

In times gone by, companies relied heavily on word of mouth promotion to establish, build and maintain their reputations.

But, in today’s fast moving age of social networking, blogs, online reviews and other methods of instantaneous communication, it’s essential that you’re continually conscientious of what people are saying about you.

Not only that, but you should be in a position to react quickly, especially in situations that might have a detrimental or potentially disastrous impact on your reputation and your business.

“But we don’t deal directly with the public!”

Yes … granted, the term ‘public relations’ can be slightly misleading, since a business’s reputation is based on much more than just the perception of its customer/ consumer base.

Customers, suppliers, retailers, employees, investors, competitors, journalists and local homeowners can all have a powerful impact on a business’s reputation.

Everyone has an opinion about the organisations they come into contact with – whether it be good or bad, right or wrong. How you manage that interaction via your PR efforts is what’s important.

It’s about seeing the world through the eyes of your target audience.

 

What Amberry can do for you!

POSITIVE MEDIA EXPOSURE

Unlike advertising, the idea around public relations is to gain as much positive exposure as possible for free or at a very low cost; via national and regional newspapers, consumer magazines, trade and business publications, social media platforms, TV, radio and a variety of online media channels.

We can create a buffer between you and your stakeholders and communicate with them (either directly or indirectly) via a range of media streams, helping to increase brand awareness and present your products, services and overall operation of your business in the best light possible.

Maintaining a positive, consistent image for your business is vital. It will help you establish stronger relationships, increased levels of trust and develop the general perception of your brand.

CONTROLLING ADVERSE MEDIA EXPOSURE

None of us wants to contemplate that people would speak negatively about our business, products or services – but it can and does happen.
We can help prepare you for any forms of adverse media exposure meaning that when they do occur, they can be quashed or diluted relatively quickly and more importantly if there is a genuine issue, it can be speedily rectified so that the occurrence doesn’t happen again.

Whatever your business, whatever your message – we’ll give you all the support you need to help you make and remain in the headlines!

How we’ll do it?

Firstly, we stand by the unwritten rule of effective communication: two ears, two eyes, one mouth!

We’ll take time out to listen to YOU!  Because let’s face it … you know your industry better than anyone.

We’ll ask questions about you, your team, your business methodology, your PR aspirations and your industry.

We’ll also study your market, your competition and any developments, changes or trends that are worth noting.

And that’s’ just for starters … then the real work starts!  We’ll …

 

GET IT RIGHT FROM THE BEGINNING
Jumping in feet first never helped anyone. So we’ll sit down, take stock of your situation and help you to formulate an effective PR strategy, in line with your overall marketing plan and business goals.
This strategy could be rigid or fluid – depending on your market – but you can be sure that each campaign will be meticulously planned and executed with a specific outcome in mind.

PREPARE THE MATERIALS, SETTING THE TONE & MAINTAINING CONSISTENCY
From deciding on your key messages and writing copy for your print and online marketing materials, we’ll get you the results you want.
This could include ghost-writing expert features or opinion pieces for placement in selected trade publications.
Or perhaps the creation of a newsletter, web content, or designing eye-catching infographics to support your releases?

MAXIMISE YOUR BRAND’S EXPOSURE TO THE RIGHT AUDIENCES
Once you’ve decided on your message and are ready to run with it – we’ll help you choose the right channel for distribution; all with the main aim of obtaining FREE or low cost positive coverage in broadcast, print and online media; helping you to maximise the perceived brand value of your company, product or service.

 

HELP MAINTAIN AND MANAGE YOUR COMPANY’S REPUTATION
We’ll create a reputation management plan for you and help you to execute it if ever the need arises.

 

It really is that simple!

Call us on 07873 684858 or email info@amberry.co.uk to arrange a no-obligation consultation.